The golden compass
From August 28 to November 22 The 10th Triennial was held in Milan, Italy in 1954. The theme of that year was 'Prefabrication – Industrial Design'. Here Osvaldo Borsani presented his patented sitting/sleeping sofa D70 or 'Divano 70'. An iconic piece of furniture in which the elegance of its design language and industrial technology come together. His presentation therefore fell completely within the theme of the triennial and this did not go unnoticed by the organization. For the first time that year, a prize was awarded for the best industrial design, based on an idea by Gio Ponti. Gio Pontie was one of the jury members that year and Osvaldo Borsani, with his D70, had the honor of being one of the first recipients of the Compasso d'Oro or 'the Golden Passer'.